Tuesday, February 9, 2010

NIKEiD Studio - Hong Kong

Woooooow, Hong Kong got hooked up! So the idea is that a creative customer, or just plain sneaker head, books a 60-minute session with a studio design consultant and tweaks made-to-wear shoes, clothing or apparel to their liking. The customer gets full access to any sort of modifications: dimensions, colourways, graphics, personalized touches. I'm sure this costs a fortune, especially with the 60-min session, but hey, being able to say you have the ultimate limited edition doesn't come often. As a building, the screenshots look beautiful. It's modern, well-lit and looks like a bar but replace the alcohol with shoes. I'd love to see the creations that some of HK's finest come up with.

Shots from FreshnessMag

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