For the Spring/Summer season, always-popular tennis brand Lacoste drops a new line, Red!, aimed at a more youthful audience. The collection's pretty nice, except I think the polo in the first picture was influenced just a little too much by any Penguin polo I've ever seen. However, at the opposite end, the varsity jacket in the last picture is really dope. As for the backgrounds in the lookbook, Lacoste was after a comic theme and used poppy graphics to highlight the colours and contrasting stripes. The background and theme seem a little disjunct to me, but hey, as long as the clothes are nice...
Check out the website for further details on the collection.
Images via Hypebeast.
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