A few days ago, French fashion house Chanel released a collection of snowboards with their logos emblazoned on the deck but for whatever reason, I hesistated to post them. Today, the photos of the rest of their collection surfaced and it's impossible for me to ignore this any longer. My favourite pieces are definitely the surfboards above (especially the one second from left, black with a white border) but I also back the tennis racquets and the scooter.
If you think this partnership is absolutely ridiculous, then you're absolutely right; but that's probably what makes this so awesome. Check out the images below.
Via Freshmag
That's genius.
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