Saturday, April 17, 2010

Reigning Champ S/S 10

To understand Reigning Champ, you first need to understand CYC Designs, the Vancouver-based brand's parent company. CYC designs, headed by Craig Atkinson, is responsible for the fleece production for some of the industry's best-known brands including Supreme, Alife and their in-house brand Wings + Horn.

So it comes as no surprise that Reigning Champ is a label heavily predicated on combining cotton and fleece to create simple and clean tees and hoodies. This collection is no different, as the Canadian label continues to make waves with a strong Spring/Summer effort that features some interesting takes on classics like the orange t-shirt that looks like it could be a crewneck and the yellow crewneck with the button.

The collection is available at Haven.

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